Verify your account when WeChat Verification method was chosen as your authentication way (see step 5 )When verified, a little yellow tick appears in your public profile screen. Theyre also available to international businesses. However, the account will remain linked to the Chinese legal entity: you can choose the name, logo, and description of your account, but the companys legal name will still appear. The good news is that you can start the verification process right from the notification. How to add an operator to an Official Account, Find the most suitable agency to open your WeChat presence, Select the right type of Official Account, How to Register a WeChat Official Account | February 2018[Grata], Ultimate Guide to WeChat for Business 2019 | January 2019 [rocketbots], Option 1: using a Foreign business license, Opening a WeChat Official Account under an Overseas Business Entity: application process, requirements, fees and rules, WeChat Official Account: LOCAL vs OVERSEAS | March 2019 [Phoceis], WeChat Q&A#3: Whats the difference between WeChat Global Account and WeChat China Account? Change the language on WeChat official account. Ensure you have a Chinese representative to manage the setup as their id photo and number are required. 1. WeChat enables direct communication between brands and consumers through features like text messaging, voice messaging, and video calls. 7. Click the Upload button next to Company BR. This option lets you upload supporting documents to certify your company's legitimate business status. In particular, all the CRM/content API endpoints are disabled. QR is perfect for any offline use: they can be added inside your stores, on product packaging, and during your events. 1. The public account is registered via WeChat Open Platform where all WeChat properties (Official Accounts, Mini Programs) of a company are sitting. Here is a break-down of the cost to set-up and then run a WeChat Official Account Step-by-step guide for Wanna be trouble-tree in launching your official WeChat? An introduction to WeChat Official Accounts | Croud blog Youve created a WeChat Official Account. Heres why: Many international brands have spotted the incredible potential in a WeChat presence. 11. Click Next. It's a green button below the Proposal Attachment option. It will take you to the third registration form, "Account Info". a Chinese business license Click here. Thankfully, WeChat is a great platform for generating leads, as it lets you integrate direct links to your e-commerce store, website, or app in articles, posts and messages. All youll need is an email address thats not been previously registered on WeChat. You can also select to translate the page to English in the top right corner, too. How to create a WeChat Official Account - FAQ [31Ten], 1. WebRegistering a WeChat official account is the first step before you conduct any marketing activity on WeChat. For a WeChat Official account to really pay-off, you need to use it as a lead generator. Tip: Web WeChat requires the use browser cookies to help you log in to allow the web application to function. Head to the WeChat public platform website for a step-by-step application. Here, youll be able to verify your account. So how do you set up a WeChat Official Account for your brand? For your brand, it will become extremely challenging not only for the open rate of your daily quality content but also to maintain a regular conversation with your followers. If it is not in your proposal, it will more than likely be left out. The next stage is verification. There are 2 types of WeChat public accounts most suitable for brands: WeChat service account, WeChat subscription. Since launching back in 2011, WeChat has evolved from a simple messaging app to one that encompasses almost all aspects of life. https://www.facebook.com/groups/wechat.verification Your companys registration number. Imagine adding your own Mini Programs and processing booking services, customer service functions and online check-in all from WeChat! Through this channel, you can engage with your audience and establish influence among key consumers. Acceptance is not guaranteed. With approximately 1.151 billion monthly active users, WeChat is now one of the most popular Chinese social media apps in the world. Suscrbete a nuestro boletin de noticias. Given its omnipresence in China, WeChat plays a key role in marketing and advertising. These accounts arent used by the public or by marketers and all users have to be verified internal staff. The prizes were limited edition Burberry Lunar New Year envelopes. 9. Fill out the Operation Info section with a business proposal. Your proposal should include why and how your company intends to use WeChat for bu WebPreferably, if the main part of your business is content (for example blogs), then choose the Subscription Account. WebHow to Create a WeChat Official Account as a Foreign Company In Wechat Category Updated on March 2019 | By QPSoftware When a company plans to enter the Chinese There are a number of strategies you can employ: The language barrier can be a huge challenge for brands wanting to create an effective marketing campaign on WeChat. Detailed WeChat brand registration procedure here. Online payments and so much more It really is the primary way to pay for products and services in China and the statistics certainly back that up. However, it has the great advantage of enabling you to create an account entirely controlled by your overseas structure. Enterprise Accounts are used in a similar way to a platform like Slack. We are leaving to the Expo in CHINA, so it's time to pack the bags to bring a little bit of La Rioja and our house on the other side of the world. Want to get started immediately? WebIn this article, we explain how to create WeChat official account by a step-by-step guide of creating WeChat official account. Publish one connected to a popular hashtag, and you could quickly gain new fans. There are two ways to open a WeChat Official Account. This type of account allows you to push frequent content to your followers. Select a Service account (Subscription accounts arent available to international businesses). If youre interested in the Chinese market & a WeChat Business Account, this is the guide for you. Youll receive this within 10 days after your account has been verified. Statista WeChat WeChat. He asked me to implement a button / link on that page, directing users to his official account on WeChat. In short, if an entity can be registered in HK it can be a lot easier to apply for WeChat official account registration through a mainland representative. Did you think the hard part was over? Pay the verification fee by bank transfer from your business bank account to Tencents bank account. How do you create an account? Click on the Marketplace tab, and scroll down until you see the WeChat Official Account Setup option under Social Media Marketing. Users whod unwrapped their digital gift were entered into a prize draw. WeChat Subscription Accounts and WeChat Service Accounts allow users to build a relationship and communicate with their customers. Instead, they appear in WeChats chat interface. How to Create The diagram and chart below outlines the key differences between Service and Subscription Accounts: If you are still unsure about which type of account is most relevant for your brand, feel free to get in touch with our team for a free consultation. If youre looking to market or to support customers in China or Chinese customers abroad you definitely need WeChat Business. Provide your identification information. When they open the page, it's opening in the WeChat APP Browser. How to create WeChat account ? Brands with a base in China who want a way to manage internal communications by accessing internal chat rooms, video conferencing and file sharing. A user has to actively open the folder to view your content it doesnt appear in the standard chat list and users dont receive push notifications. Type apply.wechat.com in your browser's address bar, and hit the 3. WeChat recently hit a record level of 1.26 billion monthly active users on the platform. Interested to know more? Head to the WeChat accounts page and change the language to English. However, many people still underestimate the value of the accompanying messenger apps. There are special WeChat Business accounts designated for business use. Contact us now to ask more about WeChat official accounts and also ask about any other information you may need. There are 2 options to create WeChat Official Account from overseas (for example, Malaysia, Hong-Kong, Singapore, Thailand, etc), Lets navigate through the steps to register a WeChat Official Account under an overseas business entity (option 1) here: + Opening a WeChat Official Account under an Overseas Business Entity: application process, requirements, fees and rules. Indeed, only certain countries or regions outside Mainland China can apply for them such as Australia, Cambodia, Canada, Finland, France, Germany, Hong Kong, Indonesia, Italy, Japan, Korea, Macau, Malaysia, Netherlands, New Zealand, Philippines, Russia, Singapore, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States, Vietnam. Do ensure that you enter the bank information given to you as is to prevent your payment from being rejected. If you have a WeChat Service Account and create a post, users will see it at the top of their chat list, along with any posts or messages from their friends. Over the next couple of weeks, the WeChat team will review your verification application and contact you via phone, during Chinese working hours. This is a powerful way to get initial traction through Cost Per Click advertising. Register an Official WeChat Account as an Overseas Company Creation depending on the country, brand awareness, and industry Registration between 1-2 months Provide a list of documents Have a business license Have certificates Pay the account, pricing starts at $500 Creation of a menu Getting an Official Account as a Non-Registered Entity in China There are two main options for overseas companies looking to open an account on WeChat: Use your own business registration certificate. Here is a table to help you understand the pros and cons of each method: For more content on WeChat Official Accounts, check out part two and part three of this blog series. On the other hand, International WeChat users have access to both Chinese and International Wechat Official accounts. While registering, you will have to pick a type of WeChat Official account. WebStep 1 Set up a WeChat Official Account This is a relatively straightforward process. 2. Creating the accountitself is rather easy. WeChat verification intends to guarantee the truth and security of official account information on the Wechat platform. To verify your point-of-contact, youll need to provide: You will also be asked to upload copies of their identification and most recent mobile phone bill. Brands who want to offer great customer service to their user base. After clicking Enable, youll then be prompted to download the verification letter, and begin the formal application process. After choosing the type of account you want and entering your details, youll be able to set up your profile. WeChat Official accounts (or WeChat Business accounts, as they are also known) are verified company accounts on WeChat that can be used as a brands. This allows foreign brands to engage with Chinese consumers, provide customer support, and build relationships. Subscription accounts are popular with bloggers, writers and celebrities. Selecting an account typeis the next step. We are an international team of 70+ based in Shanghai who look forward to hearing more about your project. WeChat Service Accounts are for small, medium or even enterprise size businesses such as airlines, cruise lines and hotels. Next, its time to register your account. The plus is it is the most convenient and fastest way to set up your WeChat official account. Read more about that withour guide here. Keep in mind that Wechat is a closed platform and the most common way of acquiring new followers on WeChat is through WeChat Moments, the WeChat equivalent of Instagram stories. How to create a WeChat Official Account, Further readings the process to open a WeChat Official Account, 3. WeChat Official Accounts are the Chinese equivalent of a brands Facebook page. What about yours? Thats why having a team who understands the language, the platform and Chinese culture inside out is a must. Your profile must be written in Mandarin so your audience can understand it. WebWeixin Official Accounts Platform Notices View more Account Types Service Account Gives companies and Well, to start with, a WeChat Official account is a must. Its function covers those of Facebook, WhatsApp, Twitter, Apple Pay, Venmo, Tinder, Flipboard, Banking Apps & the App Store its that powerful. Once video profile/account is created, you will be able to start posting. This means some of the advanced API functions of these accounts are not enabled. This is by far the simplest option for international businesses without a base in China. Javascript is not enabled on your browser. A scanned colour copy of your Chinese business license, 300 to pay for the verification fee, either through an enterprise bank transfer or your individual WeChat Pay (a digital and paper invoice will be available after the payment), The Chinese ID of a mainland China citizen with a WeChat Pay account linked to his/her bank card, who will become the main administrator of the account, Contact details (a mobile phone number is required, along with a third-party contact to verify the details), A scanned copy of the authorisation letter with a company stamp, A scanned copy of your business registration document, Approximately 70 to pay for the verification fee, either through credit card payment or your individual WeChat Pay (a digital and paper invoice will be available after the payment), A scanned copy of the authorisation letter with a company stamp (if you dont have a company stamp, the signature of a company executive is required). Further to this, many of WeChats unique features such as CRM, custom menus, and We-Websites aka Mini-programs are only available to WeChat service accounts. You can go to the WeChat website, translate the page to English and click Register Now. Youll need to fill in the following information: Scope of business (description of business activities), Name of the bank your company is registered, Names of companies legal representatives (company directors names). Open Wechat official account via link Read our guide on WeChat advertising to learn more. As such, Subscription Accounts can publish once a day to subscribers, with up to 6 articles each time. Yes you can open an Official Account with Chinese ID only. Your complete guide to WeChat Official account Here are the steps to follow, from setting up your WeChat account to marketing it to WeChat users. The Jumi Application is Unpublished or Removed, International Alcoholic Beverages Expo, Guizhou, CHINA. If you want to reach a Chinese audience, you will need a Chinese account. WeChat E-Commerce Guide Choose the right type of official account. However, you do not own really the account, it is owned by the party that set it up. WeChat official account setup guide | SleekFlow All updates go straight to the users subscription folder with no push notifications. If a person has chosen to follow your brand, WeChat has no right to filter the communication between you and the user: there is no algorithm. To verify your account, click on the WeChat verification option under the Settings menu. WeChat ads include a feature enabling to have a One-click follow button enabling users to follow a WeChat Official Account. Want to get started immediately? How to transfer WeChat Public Account ownership, 7. For example, Louis Vuitton integrates its Services Account with a live WeChat customer service assistant to answer customers queries. 5. Click Next. It's a green button at the bottom of the Basic Information form. This button will take you to the second registration form, "Registr If youd like to register on your own, the steps are below. In fact, they can apply for a WeChat official account by using your Chinese business license. The key differences between the WeChat service account and the WeChat subscription account lie in the available tools and the frequency of blog posting. As such, they are not available to the public and are not used for marketing. Register directly with WeChat. How to Create WeChat Official Account Tell us a bit about yourself, and well connect you with a Chinese marketing expert to show you possibilities of advertising in China using our platform. Customers were incentivized to engage with the brand. Having more articles posted is better for discovery as the WeChat search function also shows articles that are relevant to your search. There are two main types of WeChat official accounts: Subscription accounts and Service accounts. WeChat official accounts support various types of content, including articles, videos, images, and audio. The best content will offer genuine value to your target market whether it entertains or educates. Once you choose This is important, as unverified accounts are deleted after 30 days. WeChat official accounts offer e-commerce capabilities, allowing foreign brands to sell products directly within the platform. Coffee shop chain, Starbucks, used their WeChat account to great effect when launching a new drink to their Chinese customer base. Please ensure you put the exact full company name (even the dot in it) in the transfer. First, youll need to register for your free AdChina.io account. Let us connect you with a hand-vetted partner with relevant expertise in your field. Step 3. However, your profile sits in the WeChat subscription accounts subfolder, and your followers are not sent push notifications upon receiving a post from your account and will be received in a special subscription folder. Unlike other messaging apps, this is a very simple question to answer. WeChat is integrated with WeChat Pay, a popular mobile payment method in China. As shown above, subscription accounts are nested inside a folder on the contacts screen. In the West, companies post content hoping to reach as many followers and views as possible. Respond.io WhatsAppWhatsApp Business Platform, WeChat WeChat WeChat WeChat WeChat , WeChat WhatsApp. WeChat , 2011120121 WeChat 17 , WeChat WeChat., WeChat, WeChat 2012 WeChat 5000; 2022 13.1 , 79% WeChat WeChat , WeChat WeChat WeChat, WeChat WeChat 2016 WeChat 4.3 WeChat Pay9, WeChat WeChat , WeChat , WeChat 25 13 , WeChat , WeChat WeChat , WeChat WeChat WeChat WeChat WeChat , Slack WeChat WeChat WeChat , WeChat , API CRM . An enterprise can set up 2 Official Accounts, including subscription account and service accounts. The dedicated procedure is below (5. WeChat Help Center How to Register Wechat Official Account Outside China [2022 In regards to the verification checklist, different conditions are required in different regions, Even different account types or industries will have different requirements. Perfect! But perhaps the biggest difference between WeChat and western messaging apps is WeChat Pay. Hong Kong companies can apply for official WeChat accounts at present (although like with anything in China there is a possibility this might change). No, because you will need to fill in a Chinese ID (only mainland China, not including HK, Macao and Taiwan) during the registration process. How to create a WeChat official account | Create a WeChat Why? What are the differences between a LOCAL and OVERSEAS WeChat Official Account? Theres a problem, though: creating a WeChat Official account is a complicated process for non-Chinese brands. Not only is it one of the most popular messaging apps, but it also provides a number of other popular features and services including Moments, WeChat Pay, WeChat Mini Program, and WeChat Official Account. Join, create, and admin Wechat groups where youll be able to build a community and grow your WeChat official account followers base. Feb 17, 2023. This made it easy for customers to scan the code and add the Starbucks Official WeChat Account as a friend on the platform. To verify your company, youll need to provide its: Youll also need to upload a scanned copy of your business license, and a copy of the verification letter completed in the previous step. A verified official account has access to additional features and benefits, such as advanced customization options, user data, and the ability to run advertising campaigns.
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