11 Influencer Analysis Tools To Check Influencer Audiences - Modash Audience reports include fraud detection to avoid fake followers, and demographics like location and age. Pricing: Not publicly available. Influencer Demographics & Analysis Tool | Upfluence This is why smaller influencers engagement rates tend to be higher, more relevant to their content, and more similar to interactions between friends. Engagement rate is: the number of average likes and comments an influencer receives compared to the total number of their followers. Trackable affiliate links or discount codes that the influencer needs to use in their posts, Compensation details and payment platforms (Wire transfer or PayPal). Zach King has an average engagement rate of 2.91% on TikTok. This includes your customers, social media followers, and website or online store visitors. By using this form you agree with the storage and handling of your data by Upfluence. Finally, theres the social listening component, which is more flexible than most weve seen. Upfluence #5. Vendors bid for placement within our listings. Other features: Taggers influencer management sstem allows you to start campaigns, connect with influencers, manage conversations, create proposals, manage contracts and analyze your posts, including Stories to see which campaigns worked and which didnt. We use cookies to ensure that we give you the best experience on our website. Tagger helps you discover and connect with influencers and audiences from a database of more than 6M creator profiles and 300K brands from more than 70 countries. What is an influencer marketing platform? Advanced influencer search and filtering part. Disable your Ad Blocker 2. Read our privacy policy. Looking at fake followers is one of the most important influencer metrics as it ensures your promotions are being seen by real users who can become real customers for your brand. ), greater online transparency, and easy access to a creators contact info. Yearly household income, education level and marital status are available for Instagram analytics. Upfluence not only helps you find relevant influencers but also assists you with pitching them. By using this form you agree with the storage and handling of your data by Upfluence. Create influencer lists and run outreach campaigns. Top 8 Influencer Analytics Tools for Marketers - inBeat You can then narrow down these results even further using other criteria such as location and the number of followers. Grow your influencer network and make sure you choose the right creators to partner with. Upfluence gives you the means to align your upside with creators using customized discount codes and affiliate links. Platforms: Facebook, Instagram, TikTok, Twitch, YouTube. Buzzoole lets you search more than 2M influencer profiles. At the same time, reach and impressions are only the top layer of many other metrics you need to pay attention to. Upfluence helped Otherland to increase the number of influencers they engaged with on Instagram by 50%., Lauren Roth, Customer Experience & Marketing Manager, Otherland, Their platform is just amazing. Review and approve post drafts created by the influencer. In this section of my review post, I'll try to answer some commonly-asked questions about the Upfluence software its features, pricing, and use cases. As a brand, you need to be assured that your products are shown to a real and active audience. Upfluence for Chrome allows you to analyze an influencer's profile straight from your browser and is compatible with profiles on all major networks: such as Instagram, Facebook, YouTube, Pinterest, and Blogs. It is trusted by 1600+ brands including Amazon, ASUS, and Verizon. Vendors who bid for placement can be identified by the yellow flag button on their listing. Measure your campaign's success with advanced analytics. Alternatively, brands can search via Upfluence to identify influencers by using keywords. HypeAuditor helps you find top influencers by ranking the number of engaged and authentic followers. It uses social listening to give you a deeper understanding of influencers. You can edit the brief to make it more relevant. Shorts, Reels, Posts, Video, Stories: all available in one visually appealling dashboard. Each profile comes with a follower analysis (% of real vs. fake) and follower demographic data. Influencers are great thats why you are here. Good customer support. Measure, optimize and iterate your campaigns to reach double digit ROI. Upfluence Influencer Marketing Platform Review | Features & pricing (2023) Like many of the other tools, NinjaOutreach lets you search by niche and location, audience engagement rates, budget and likes and replies per post by followers. Brands can assess the effectiveness of their influencer campaigns and make data-driven decisions for future strategies. You can also launch and monitor your campaigns andgenerate more salesthrough authentic influencer partnerships. Because BuzzSumo is not a dedicated influencer marketing platform, their tool set doesnt dig as deep as most of the other players on this list. Inconsistencies in performance metrics are a strong sign of a fake audience, but this is only one of the many ways to detect fake followers. Your campaign may involve numerous content creators. Using Upfluences advanced analytics, validate your assumptions and improve your campaigns. Social media analytics built into your browser. You take a closer look at who theyre talking to.. Influencer analysis tools take the guesswork out of it by giving you an in-depth understanding of the audiences of your most impactful partnerships. Needless to say, its competitive when brands want to work with mega influencers. Most platforms use a one-size-fits-all approach which can lead to limitations and rigidity. Measure, optimize and iterate your campaigns to reach double digit ROI. Highly precise search tool on top of a massive influencer database, Multiple passive recruiting tools turn customers into ambassadors, No audience analysis beyond basic demographics, Can be too complex and overwhelming for IM newbies, Best for: E-commerce businesses of all sizes, Campaign briefs and contracts can be directly uploaded into the software, Email templates to save time sending outreach emails to large groups of influencers, Draft review to moderate & approve influencer content, Payment instructions to send to influencers in order for them to complete the steps for a payment request, Discount codes and tracked affiliate link generator to provide each influencer with their own unique code or link and keep track of their individual sales, compatible with any CMS, Product-seeding to let influencers choose which products they want to promote and one-click order generation for fast shipping. You can monitor your competitors, their activities and their mentions, if you want to do some opposition research. Heres a list of some of the top influencer analytics tools on the market. If we compare the engagement rate of Zach King, a TikTok mega star with that of a beauty micro-influencer, we can see that having a larger online following can result in a lower engagement rate overall. Influencer marketing platforms often handle payment processes, ensuring smooth and secure transactions between brands and influencers. Upfluence was created when co-founders Kevin Creusy and Vivien Garns were looking for a way to build organic collaborations to market their necktie business. Influencers numbers will evolve over time. Connect your email list on Klaviyo, ActiveCampaign, Constant Contact, Mailchimp, etc. Fill Out The Form Below For Instant Access To This Amazing Course. Open the Upfluence Chrome extension to view an influencer's profile performance metrics & statistics in one dashboard This tool will help you find the right creators for your campaigns based on. If they wanted me to achieve their goals, I needed the right tools., Joshua Cabrera, Head of Strategic Partnerships, Kinguin. They aim to help brands build authentic relationships with influencers while eliminating all the middlemen involved in the influencer marketing process. Step 1 - Create a list of highly relevant influencers. If you continue to use this site we will assume that you are happy with it. Other features: A Chrome extension that allows you to add leads as you browse. Live Capture turn customers into influencers, Influencer-created content review and approval, Individual influencer performance tracking. Ask them in the comments below and I'll get back to you at the earliest! You may assign the responsibility to a particular team member. Youll be in great company. As you use the platform, the machine learning technology constantly improves the data you receive. When you click on it, you can get access to the content creator's data overview, including: All of this information is available for free. From micro-influencers, to celebrities and KOLs, find the best match. Post for Rent 10. We use cookies to ensure that we give you the best experience on our website. E-commerce ToolsAffiliate programManage client campaignsFind influencersAnalyze influencersManage influencersInfluencer giftingInfluencer paymentCampaign analytics, Free influencer search toolBlogGuidesCustomer storiesIntegrationsCreatorsCreator partner program, Meet The Upfluence TeamPress & mediaContact usPrivacy PolicyCareersPricingLive Capture Privacy Policy, Manage creator marketing for your clients, Identify the best creators for your brand, Analyze creator engagement and performances, Connect with Klaviyo for expanded possibilities. Read our privacy policy. Last but not least, Upfluence provides you with detailed metric reports about your campaign performance and ROI. Klear provides a comprehensive analytics and monitoring tool with advanced social listening features. O verall, Upfluence is an all-in-one influencer marketing platform that empowers brands and agencies to harness the power of influencers effectively. You can see your ticked count on the top bar and create a list of selected influencers. To learn more about influencer discovery, read our influencer search capabilities here. I'm sure you'll be convinced to try it. The Best Software For Managing Influencers. Upfluence team guides us anytime we need and makes our progress easier. 5. Have influencers create content, upload it to the platform, and submit it to you for review. [Also read my post on Shopify vs. WooCommerce to find out which is the better ecommerce platform.]. If you find yourself with a list of hundreds of influencers that could be suitable for your campaign then youll need a way to find the absolute best match for your brand. As an opt-in community for creators and influencers, Buzzooles main limitation is its database size. Organic influencer identification isnt limited to those visiting your website. If youre interested in trying this influencer marketing tool, connect with their sales team, request a demo call, and ask for pricing details. The good news is that Upfluences Chrome plugin offers a thorough look at the most important metrics to measure influencer performance. E-commerce ToolsAffiliate programManage client campaignsFind influencersAnalyze influencersManage influencersInfluencer giftingInfluencer paymentCampaign analytics, Free influencer search toolBlogGuidesCustomer storiesIntegrationsCreatorsCreator partner program, Meet The Upfluence TeamPress & mediaContact usPrivacy PolicyCareersPricingLive Capture Privacy Policy, Manage creator marketing for your clients, Identify the best creators for your brand, Analyze creator engagement and performances, Connect with Klaviyo for expanded possibilities. From micro-influencers, to celebrities and KOLs, find the best match. Needless to say, its competitive when brands want to work with mega influencers. I'm excited to tell you that we have discovered a winning strategy for influencer goals - Upfluence! Now you have in-depth insight into the important influencer metrics you should be analyzing before working with an influencer. The Upfluence plugin is a free extension available on Chrome that allows users to see the analytics of any social profile online. Upfluence software integrates natively with the most popular ecommerce CMS platforms so that brands can easily find the best ambassadors. The real game. What you should know about branded content frequency. Upfluences Chrome plugin is the ultimate do it yourself tool for influencer marketing. Heepsy lets you filter influencers by category, location, engagement and audience. For instance, they may close the app before scrolling all the way down to your content. Or, you can also schedule bulk emails and send them in one go using customizable influencer outreach templates by Upfluence. 1. Open a social media profile in your Chrome browser 3. While with Upfluence you'd need to request a quote, Shoutcart simply offers 3 subscription packages. They can be your customers, followers, or visitors. But try your best to choose influencers with less than 50% which means they mention a brand every other post. Want to find similar data about relevant influencers in your niche? Youll be in great company. In fact, you can connect your Shopify or WooCommerce store to your Upfluence account to find influencers in your existing customer base. Detailed Review: How to Run Influencer Marketing Campaigns with Upfluence, Step #2: Find Relevant Influencers with Powerful Search Filters, Step #3: Get Access to Useful Data About Multiple Influencers, Step #4: Select Influencers You Like and Create Lists, Step #6: Reach Out to Your Selected Influencers & Negotiate with Them, Step #8: Track and Monitor Your Campaign Performance, Types of Influencer Collaborations (with Examples), Influencer Outreach Tools: 21 Time-Saving Platforms You Need to Know, How to Conduct Influencer Outreach That Gets Stunning Results, 17 of the Best Snapchat Influencers Who Can Boost Your Reach, How to Become an Influencer in 2023 [A Beginners Guide], 40+ Top Influencer Marketing Agencies in 2023. Exploring the Global Influencer Marketing Platform Market: Growth You can identify sponsored content frequency by simply looking through an influencers feed. Find Your Influence 14. You can also view an influencers estimated fee and their percentage of real/fake followers. You can sort influencers by relevance, domain authority, number of followers, and more. What about 90%? Free trial: Unavailable Pricing: On request. Open a social media profile in your Chrome browser 3. Find truly complimentary creators based off of data, content, and performance to fit your brands. See who they might have collaborated with in the past based on brand mentions. Likes and shares are a relatively quick way to endorse content, whereas comments require more effort. Based on the information you see, tick the influencer profiles that seem to be a good fit for your campaign. We love the ability to have a CRM system which helps us with driving campaign's, recruit influencers and affiliates, a central communication hub and helps us to analyze our existing customer base to see if they would be brand ambassadors for our client. Youll be in great company. Upfluence has a large database of influencers from all industries worldwide. Find out which influencers in your campaign rake in the most clicks with individual tracking links. Estimated reach and number of impressions are useful influencer metrics to look at when you want a quick snapshot of a creators general impact. If you continue to use this site we will assume that you are happy with it. (Thats 0.04% engagement rate. Experience the AI-powered ChatGPT assistant inside Upfluence, harnessing its power to enhance your creator communications with optimized and auto-generated emails, resulting in a seamless and efficient experience. 1. Connect your CMS systems, mailing lists, affiliate platforms, Shopify or WooCommerce store, and more to Upfluence software. Organize your influencer relationships. E-commerce ToolsAffiliate programManage client campaignsFind influencersAnalyze influencersManage influencersInfluencer giftingInfluencer paymentCampaign analytics, Free influencer search toolBlogGuidesCustomer storiesIntegrationsCreatorsCreator partner program, Meet The Upfluence TeamPress & mediaContact usPrivacy PolicyCareersPricingLive Capture Privacy Policy, Manage creator marketing for your clients, Identify the best creators for your brand, Analyze creator engagement and performances, Connect with Klaviyo for expanded possibilities. Whatagraph 3. You can also gauge the reach through the follower base of an influencer. Aspire (formerly AspireIQ) 6. Overall a beautiful system that will be very useful moving forward. 23 FREE Influencer Marketing Tools to Find Influencers Upfluence is the only tool you need to find and work with the best influencers. 1. At the same time, reach and impressions are only the top layer of many other metrics you need to pay attention to. To wind up my Upfluence review post, I would say that it is a scalable, transparent, objective, and data-driven influencer marketing platform. With this many results, Upfluence made sure that their customers could organize and contact them effectively. Add influencers that you discover when browsing social media platforms to your account lists, campaigns, and streams in just a few clicks. Free trial: Yes, for the first 50 profiles. Upfluence Review 2023 : Should You Use It for Influencer Marketing? Fees are based on the number of active influencers in a campaign, helping brands to easily scale campaigns over time. Using consumer and influencer data insights, brands are equipped to choose the best partners for their campaigns. Platforms: Instagram, YouTube, Twitch, Twitter, Pinterest, TikTok, Blogs, Upfluence gives you access to performance metrics on a wide range of platforms. Brandwatch 10. If. Its no secret that some influencers have fake followers which help to inflate their follower numbers but ultimately damage their reputation. Keep track of what matters, so your relationship with influencer can be the most fruitful. So, once you have learned how to use it (which is not difficult), it is really easy to use. GRIN GRIN is the #1 influencer marketing software solution that allows you to create genuine, direct relationships with influencers. Simply download the Chrome plugin here (*must be logged into a Google account.). Aspire #6. The convenient and easy options to track and manage influencers from one dashboard has been so helpful in our vetting & overall flow with finding and contacting influencers for our brand. Upfluence is an all-in-one influencer marketing platform that allows you to find the top influencers, monitor your campaigns, and generate more sales through authentic influencer partnerships. Youll be in great company. No purchase necessary, no hassle, just unrivaled insights. Find Influencers For Your Brand | Upfluence Find, Analyze, Contact creators at scale Discover creators and affiliates across all social networks. Easy-to-use campaign tools round out the management offering, while a flexible social listening module works well for all kinds of research. What you should know about reach and impressions. Want to learn more about the influencer searching functionality of the platform? Thats where these influencer metrics come in! Klear is an easy-to-use influencer marketing platform that offers discovery, analytics, tracking, and relationship management. View pricing here, or sign up for a free trial (no credit card needed). Performance Analytics: Upfluence offers comprehensive analytics and reporting tools, allowing brands to measure the impact and effectiveness of their influencer campaigns. The good news is there are effective tools to detect fake followers and influencers have become more cautious about inauthentic followers. Find people who are actually buying your product and can also be influencers. Chosen by the most demanding influencer marketing experts at top brands and agencies, Upfluence will take your business to the next level. With metrics, youll get insight into engagement rates, comments and likes, views, and more. Taking the time to look at their performance, real audience %, saturation rate, and engagement rate will make sure youre making a worthwhile investment in a partnership that will deliver results for your brand. These platforms act as intermediaries, providing a centralized hub where brands can discover, collaborate with, and manage influencers for their marketing campaigns. Here's how it works: First, you have to subscribe to use the tool. It has really given us a whole new level of control and campaign management that lets us monitor and run our campaigns easier and more efficiently. Upfluence is an influencer marketing platform that helps brands and businesses identify, connect with, and manage influencers for their marketing campaigns. Upfluence Releases Free Influencer Analytics Plugin Youll be in great company. I definitely recommend this incredible technology., My first tool requirement at Kinguin was Upfluence! In this section of my review post, I'll guide you through the process of running a successful influencer campaign with Upfluence. Upfluence enables you to manage all of your influencer collaborations in one place. Upfluence Review: Who is It Designed For? Theres also a lifecycle management component that shows you your progress for each influencerwho youre negotiating with, who youre waiting for to complete content, whos waiting on payment, etc. Luckily, Upfluences influencer search tool displays all these essential influencer metrics for each influencer profile so you can save time when evaluating influencer profiles. 10 Influencer Tracking Tools To Monitor Content & Performance - Modash Some platforms provide options for negotiating and managing influencer fees, simplifying the financial aspect of influencer collaborations. Post for Rents AI helps you find influencers when you publish a campaign brief. Grin 2. Reach out to influencers and track responses directly through your own email management system and also from the Upfluence dashboard. Integrations with all of your favorite tools: Gmail, Outlook, Google Tag Manager, Shopify, Klaviyo, WooCommerce, Zapier, Refersion, and more. Dial in further and find out the reach and engagement rate for each post. See all creators hired, drafts submitted, sales generated, and payments issued in one place. Most people have some sort of understanding about reach and impressions, yet weve heard Whats the difference between Reach and Impressions again? more than you can ever imagine. Influencer Analytics by Upfluence - Chrome Influencer Reporting: 10 Tools to Track Your Campaign Analytics That means 200M+ influencer profiles across platforms; vastly more options than you'll find on marketplace-model tools with smaller vetted, opt-in influencer communities. Grin is an all-in-one creator management platform with a very comprehensive suite of tools for eCommerce. Find relevant influencers for your brand. Chosen by the most demanding influencer marketing experts at top brands and agencies, Upfluence will take your business to the next level. Brands can search for influencers based on specific criteria such as audience demographics, interests, location, and engagement metrics. You canfind influencersacross social networks from their influencer database or from your own customer base. Aspire (formerly AspireIQ) 7. Yikes.) This field is for validation purposes and should be left unchanged.
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